We have worked on perfecting this formula for two years! Finally, a color protect shampoo that helps keep hair healthier, stronger and vibrant! Not only does the NEW shampoo hold color vibrancy, but it helps to protect the hair and scalp from excess damage and helps to get hair in shape for the next color treatment. A nourishing color-protecting shampoo that throughly cleans while distributing essential oils, providing hair with long lasting body, shine and fullness while preserving its color.