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About Us

Your hair is your crown, and it’s at the heart of everything we do

We are a small family-owned business based in Rotterdam-Den Haag-Amsterdam From a single small shop in 2007. We got 6 Stores and an online store delivering all over the Europe today, we’ve evolved beyond our wildest dreams. 

We get the importance of maintaining great, healthy hair and commit to finding solutions for every type of hair on every kind of budget.

 We do our research and share the latest discoveries in hair development and innovation with you.

We make it happen by putting you first, being reliable, long-term oriented partners and being led by a highly passionate and ambitious team.