New Collection

Meet our new and improved Deep Cleansing Shampoo. This shampoo will clean your hair effectively from product and environmental build up, w...

African Pride -   Pepperment & Rosemary Strengthening  Balm 4oz.

African Pride -   Pepperment & Rosemary Strengthening  Oil 4oz.

African Pride -   Pepperment & Rosemary Strengthening Mask 12oz.

Rich coconut oil is blended into this creamy gentle shampoo along with papaya butter and plumeria extract. It helps detangle, defrizz and define yo...

  As I Am Jamaican black Castor Oil Bundle This Bundle Includes the following 4 products Shampoo Conditioner Leave In Conditioner Hair Masque

This foaming and non-stripping pre-cleanser removes product buildup from your scalp while also prepping it for styling. Thanks to its direct-to-sca...

Vitamin Infused Edge Styling Protector (to thicken and protect delicate edges, prevent breakage and thinning). To be used after a sew in or other w...

From styling products to butters our hair can experience product build up. This can lead to dry, brittle hair which leads to breakage. This clarify...

African Pride -  Pepperment & Rosemary Strengthening Shampoo 354ml